Content is king when it comes to building a viable website. Web content can make or break you, especially when it comes to turning sales into profitable leads. Your words need to have the power to convert the ‘just looking’ visitors into ‘here’s my credit card information’ loyal customers.

One way to start the process of adding to or upgrading the content on your website is to take some time to view other websites in your niche. Make notes about what you like, what you don’t like, and what draws in your consumer mentality. Chances are good you have picked one company website over another when making a purchase. Why did you go with the one you did? What did their site offer that the others did not? Keep your notes on hand when you are building your own content for your website.

How do you write good web content that generates profit? Here are 5 quick tips to help you write what people what to read:

Use Your Voice

Drop the formality. People want to feel a connection with you so use a narrative voice, letting them know ‘we’re’ in this together. If you stick with a more formal business tone, your company may be viewed as impersonal and distant.

Speak to Your Audience

Consider how you approach people in real life conversations. You want to address your readers in the same casual way. Let them know that you are focused on them and their needs specifically.

Speak Normally

Big vocabulary words will not always impress the reader. Visitors want to understand what you are talking about if they are going to relate to you. Write in plain language so readers can understand your point within a few seconds.

Keep It Simple

Sure we want people to understand we know what we’re talking about but too much information in this case can be bad. Keep your web pages at 2-3 paragraphs to make it easy to read, rather than easy to skip over.

Attention to the Reader

The one point you want to drive home to your readers is that you have the solution they are looking for. You can describe your products and services until you are blue in the face but it doesn’t mean people will buy them. You have to use the power of your content writing to let people know how your products will benefit them and why they should buy from you. Let readers know you are customer-focused and already understand their needs better than anyone else.

Tisha Tolar is a freelance writer, entreprenuer, and co-owner of Trifecta Strategies, LLC.  She is also a blogger at EmpoweringMomBlog where she writes about small business and entrepreneurship.